At Ithaca College Mel had a minor in Integrated Marketing Communications. During her spring 2022 semester, she worked closely with Claire McGinnity and Marta Dixon-Kolar to create an advertising campaign for Opopop. You can view a pdf of their ad plan book on this page. You can also see Mel's magazine ads, and brand activation mock-ups as a partnership between Opopop and Netflix.
Brand Activation:
Magazine Ads:
